The Block Tree logo is the official visual identifier of our brand. This registered mark combines our symbol and logotype, representing the company across all media and communications.
Use the below version of logos to emphasise the brand message alongside the visual identity. This version reinforces brand recognition while communicating Block Tree's core positioning.
Use the below version of logos when the brand mark alone is sufficient. This version maintains consistent brand recognition while keeping the focus on the visual identity.
Maintaining consistent colours within our brand fosters recognition, trust, and a strong brand identity. When customers encounter our distinct colours repeatedly they start associating them with our brand, creating a mental link that facilitates instant recognition even amidst a sea of competitors.
#0c1928
R12 G25 B40
C89 M76 Y55 K70
PANTONE 5395 CP
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R4 G72 B107
C99 M72 Y36 K21
PANTONE 2188 CP
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R4 G72 B107
C17 M23 Y51 K0
PANTONE 3599 C
#b49d74
R180 G157 B116
C30 M34 Y60 K2
PANTONE 4251 C
0%
#d6bd8a
100%
#04486b
0%
#d6bd8a
100%
#b49d74
Our typographic system utilises a very limited set of typefaces and weights to evoke a sense of simplicity and gravitas. For headings we use Gilroy Regular or Semi-Bold, depending on the size.
We elevate our visual narrative through the use of cutting-edge visuals that embody innovation, technological advancement, and the forward-thinking ethos that is paramount in the blockchain finance sector.
